WSFS Bank has embarked on a transformative partnership with Greenlight Financial Technology, an Atlanta-based fintech leader, to introduce a cutting-edge financial education app to its customer base. This collaboration aims to equip families with the tools necessary for fostering sound financial habits among children and teens, ensuring they are well-prepared for a financially secure future.

Unlocking Financial Literacy for Future Generations

In today's rapidly evolving financial landscape, preparing the next generation for fiscal responsibility is paramount. The alliance between WSFS Bank and Greenlight Financial Technology represents a significant leap forward in this mission. By integrating Greenlight’s interactive financial literacy app into its offerings, WSFS Bank is setting a new standard in family finance education. This initiative not only enhances customer experience but also promotes long-term financial health for families across the region.

Pioneering Family Finance Solutions

The integration of Greenlight’s innovative app into WSFS Bank’s services marks a pivotal moment in the realm of family finance. Greenlight’s platform offers a comprehensive suite of features designed to engage children and teens in practical money management. Parents can now seamlessly send funds, automate allowances, track chores, and set flexible spending controls, all while receiving real-time notifications on transactions. This hands-on approach ensures that young users gain valuable experience in handling finances responsibly.Moreover, Greenlight’s Level Up game provides an engaging and educational environment where kids can learn about financial concepts through play. This gamified learning experience fosters a deeper understanding of money management principles, making it easier for children to apply these lessons in real-world scenarios. As a result, families benefit from a robust toolset that nurtures financial literacy and independence.

A Mission-Driven Initiative

At the heart of this partnership lies a shared commitment to empowering families and fostering financial intelligence. Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer at WSFS Bank, emphasized the bank’s dedication to supporting informed financial decision-making. “Our mission of service is rooted in helping our clients make knowledgeable choices,” she stated. “This collaboration with Greenlight extends our commitment by providing an interactive and enjoyable way for kids and teens to develop essential money management skills.”Matt Wolf, Senior Vice President of Business Development at Greenlight, echoed this sentiment, highlighting the importance of equipping parents with the resources to raise financially savvy children. “We created Greenlight for Banks to assist families in building healthy financial futures,” he explained. “By partnering with WSFS Bank, we can reach thousands of households, offering them the tools needed to guide the next generation toward financial success.”

Expanding Access to Financial Services

The partnership between WSFS Bank and Greenlight is part of a broader trend in the fintech industry, where companies like Acorns, Till Financial, and Goalsetter are working to provide underserved communities with access to basic financial services and educational resources. These initiatives aim to bridge the gap in financial literacy and inclusion, ensuring that more families have the means to achieve financial stability.Greenlight’s app stands out for its user-friendly design and comprehensive feature set, making it accessible to a wide range of families. The platform’s ability to streamline parental oversight while promoting independent financial management among children positions it as a vital resource in the family finance space. By leveraging technology to enhance financial education, Greenlight and WSFS Bank are paving the way for a more financially literate society.

Financial Benefits and Promotions

For a limited time, WSFS Bank customers can enjoy a complimentary two-year subscription to Greenlight’s financial education app. This promotional offer underscores the bank’s commitment to supporting its clients’ financial well-being. After the promotion period concludes, customers will be responsible for monthly fees associated with the service. Despite this, the value proposition remains strong, as Greenlight’s Core subscription plan costs just $5.99 per month, with additional upgrade options available for those seeking enhanced features.In conclusion, the partnership between WSFS Bank and Greenlight Financial Technology exemplifies the power of collaboration in advancing financial literacy. By providing families with the tools and resources needed to build a solid foundation for lifelong financial success, this initiative sets a new benchmark in the banking and fintech industries. As more banks and credit unions embrace similar partnerships, the future of family finance looks brighter than ever.