In the lead-up to International Women’s Day on March 8, a focus has been placed on the experiences of female leaders in African enterprises. This article highlights an interview with Coura Tine Sène, the regional and public affairs director at Wave Mobile Money. The discussion delves into the evolving dynamics for women in leadership roles, particularly within the fintech sector, and explores the challenges and inspirations that have shaped her career.

Challenges and Triumphs: A Closer Look at Female Leadership in Africa

In the vibrant and transformative setting of Senegal and broader Africa, the journey toward gender equality in business leadership is making strides. In the financial technology industry, the evolution is especially significant. However, hurdles remain, notably concerning access to capital and skill recognition. At Wave Mobile Money, a company that prides itself on meritocracy, women constitute approximately 52% of the workforce, showcasing the potential for success when inclusivity is prioritized.

Coura draws inspiration from trailblazers like Ngozi Okonjo-Iweala, the first woman and African to head the World Trade Organization. Her mentors have instilled in her the importance of boldness and self-advocacy. Among the most formidable obstacles she has encountered is the persistent need to validate her competence. Balancing professional and personal life also poses challenges due to societal pressures. Moreover, the scarcity of female role models can make the ascent to leadership feel isolating, prompting her commitment to mentoring aspiring young women leaders.

Surprisingly, Coura notes the resilience of women in adversity and the sometimes unexpected obstacles from fellow women. She emphasizes the importance of genuine empowerment rather than mere representation. Reflecting on her younger self, she would encourage daring and embracing ambition without fearing failure. If starting anew today, she would venture into technology and digital finance, acquiring skills in data science, blockchain, and artificial intelligence—sectors pivotal to Africa's transformation.

Coura remains dedicated to advocating for increased female representation in corporate governance, recognizing it as both a matter of fairness and a driver of innovation and profitability. At Wave, this commitment translates into a culture that values talent above all, ensuring women hold key positions. Yet, the fight continues to ensure these roles are impactful and not merely symbolic, paving the way for future generations to thrive without undue struggle for opportunities.

From a journalistic perspective, this interview underscores the ongoing journey toward gender parity in African business. It highlights the critical role of mentorship, resilience, and inclusive policies in fostering an environment where women can rise to leadership positions. The insights provided by Coura Tine Sène serve as a beacon of hope and a call to action for creating a more equitable and prosperous future for all.