Music has a profound effect on retail environments, influencing both sales and customer experience. A recent survey by Soundtrack reveals that 91% of business leaders believe music significantly impacts the customer experience. The company's founder, Ola Sars, emphasizes the power of music in enhancing retail sales. With over 80,000 businesses across 74 countries using Soundtrack's services, this article explores how music can shape retail strategies and improve business outcomes.

Enhancing the In-Store Atmosphere with Strategic Music Choices

Creating an inviting atmosphere is crucial for keeping customers engaged and encouraging longer stays. According to research, 84% of shoppers notice background music in stores, and Gant found that customers spend 42% more time in stores when music is playing. When brand-fit music aligns with a store’s identity, it creates a cohesive multi-sensory experience, boosting sales by up to 37%. The right tempo can also influence shopping behavior: fast-paced music quickens movement, while slower tempos encourage leisurely browsing. Familiar tunes enhance comfort but must match the store's brand to avoid distractions.

To maximize the benefits of music, retailers should develop a consistent strategy that reflects their brand’s identity. This involves selecting music that resonates with the target audience and complements other elements of the customer journey. For instance, a sophisticated shopping experience might benefit from a carefully curated playlist of classical or jazz pieces. AI-generated playlists can offer tailored solutions based on prompts like “moody tracks for Gen Z on a Sunday afternoon,” ensuring the music always fits the context and enhances the overall experience.

Attracting and Retaining Customers Through Music

The right music can attract customers and encourage them to stay longer and spend more. Survey results show that 92% of business leaders believe appropriate music leads to extended stays and higher spending per customer. By aligning music with the brand’s identity, retailers can create emotional connections that signage alone cannot achieve. Understanding the target demographic is key—knowing their preferences helps select music that appeals to them. For example, a younger audience might prefer contemporary pop, while a more mature crowd might enjoy classic rock or jazz.

Music also plays a vital role in differentiating a brand from competitors. Over 93% of surveyed business leaders agree that music helps set their brand apart. Rather than focusing on individual artists, retailers should prioritize genres that best fit their brand and desired customer experience. Consistency across multiple locations ensures a cohesive brand image, fostering loyalty. However, flexibility is important if customer demographics vary by location. Additionally, retailers must be mindful of licensing requirements to ensure compliance and avoid potential legal issues. Choosing a B2B music provider that covers all necessary licenses can help streamline this process and protect the business from fines.