Despite a challenging financial year, Liverpool Football Club has demonstrated resilience and growth in various areas. The club reported an annual pre-tax loss of £57 million up to May 31, 2024, marking a significant increase from the previous year's deficit. However, this period also saw a rise in overall revenue by £20 million to reach £614 million for the 2023-2024 season. Commercial income surged by £36 million, surpassing the £300 million mark for the first time, driven by enhanced partnerships and retail activities. This fiscal year encompassed Jurgen Klopp's final season as manager, during which Liverpool secured third place in the Premier League and won the Carabao Cup. The club invested heavily in new talent, spending approximately £165 million on four players, while facing a drop in media revenue due to the absence from the Champions League. Despite these challenges, the club remains committed to financial sustainability and has emerged as the strongest brand in the Premier League.

The 2023-2024 fiscal year was marked by notable achievements and financial adjustments for Liverpool FC. Under the leadership of former manager Jurgen Klopp, the team clinched the Carabao Cup and finished third in the Premier League. The club's commercial success was highlighted by its record-breaking commercial revenue of £308 million, primarily fueled by robust partnerships and retail ventures. The opening of the new Anfield Road Stand contributed to a £22 million boost in matchday revenue, reaching £102 million. However, administrative expenses, particularly salaries and overhead costs, rose sharply, totaling £600 million. This increase in operating costs reflects the growing demands of maintaining a top-tier football club. The departure of Klopp and his staff resulted in severance payments of £9.6 million, adding to the financial pressures faced by the club.

Despite the financial challenges, Liverpool FC made strategic investments in player acquisitions. The club spent around £165 million on bringing in Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch. These additions aimed to bolster the squad's strength and competitiveness. The absence from the Champions League led to a £38 million decline in media revenue, dropping to £204 million. Nevertheless, the club's performance in the Premier League improved, resulting in higher domestic media revenue compared to the previous season. This balance between increased revenue streams and rising operational costs underscores the club's ongoing efforts to maintain financial stability.

Liverpool FC has also seen remarkable growth in its brand presence and social media engagement. The club generated 1.5 billion fan engagements and added a record 37 million followers to its social channels. According to Brand Finance's 2024 report, Liverpool now holds the title of the strongest brand in the Premier League. Jenny Beacham, the club's chief finance officer, emphasized the importance of sustaining financial health amid rising costs. She noted that over the past eight years, matchday costs have risen by nearly 80%, and staff costs have increased by 86% since 2018. Moving forward, the club remains focused on expanding its income sources to ensure long-term financial stability. Under the new management of Arne Slot, Liverpool currently leads the Premier League with a commanding 13-point advantage over Arsenal, signaling a promising future for the club.