Experience the Pinnacle of Street Soccer: Nike's Toma LA Finals Ignite Los Angeles!

Nike's Grand Return to the Pitch

More than three decades after Nike made its initial foray into the soccer landscape with the introduction of its groundbreaking non-cleated boot and the iconic Total 90 series, the sportswear giant is now reasserting its dominance in the sport. Drawing inspiration from its legendary 1995 Secret Tournament, a competition that brought together 24 elite players, Nike has launched 'Toma LA,' an amplified summer soccer series.

The Genesis of Toma El Juego: A Summer of Soccer Excellence in Los Angeles

As part of Nike's ambitious new soccer movement, 'Toma El Juego' (Take the Game) aims to empower the next wave of athletes. The 'Toma LA' tournament, masterfully hosted by cultural luminaries Travis Scott and Young Miko, has captivated Los Angeles throughout the summer. This highly anticipated street soccer event has united the city's most promising young players. Beginning in June with intense 4v4 matches, teams from eight distinct Los Angeles neighborhoods—including Westside, Orange County, East LA, Southeast LA, San Fernando Valley, San Gabriel Valley, South LA, and Central LA—have battled for supremacy. Tonight, July 26, at City Market, the competition culminates in the grand Toma LA Finals, where only one individual MVP will emerge triumphant from the exhilarating 1v1 knockout challenge.

Tournament Progression and Elite Participation

The rigorous competition has seen a total of 64 men's and women's teams vying for a coveted spot in the finals, with one team from each district successfully advancing. Prominent youth soccer organizations such as VBFC, La Comunidad, InSainz, Toque, House of 626, Tiki Taka, and Culture FC have all fielded both boys' and girls' teams in the championship rounds. The highly anticipated Toma LA Finals will follow a thrilling sequence of events, including a final four match, an electrifying All-Stars co-ed gauntlet (1v1v1), and intense 5v5 semi-final clashes. The ultimate champions of the finals – comprising one victorious crew (both girls' and boys' teams) and one outstanding MVP (one girl and one boy) – will be granted a remarkable opportunity: direct entry into the U.S. Soccer Talent Identification Camp, providing an unparalleled pathway to train and potentially join the National Team.

Defining the Victor: Beyond the Scoreboard

In the event that no clear MVP can be determined through conventional scoring methods, such as goals or "nutmegs" (where the ball is deftly passed through an opponent's legs), the celebrated 'Jackboys 2' rapper, Travis Scott, will personally select the deserving winner. Witness the culmination of this epic soccer saga by following our comprehensive coverage and post-event analysis of Nike's Toma LA Finals, available online and across our social media platforms starting today, July 26.