A significant milestone in labor negotiations has been achieved as SAG-AFTRA announces a tentative agreement with major video game companies following an extended strike. This new Interactive Media Contract introduces critical safeguards concerning artificial intelligence to ensure performers' rights are protected. Although the strike continues until a formal suspension agreement is finalized and ratified by union members, this development marks a substantial step forward in resolving the long-standing dispute.

After more than a year of striking, SAG-AFTRA reached a crucial turning point with key video game industry players. The tentative deal involves multiple studios collectively representing the industry's interests, such as Activision, Blindlight, Disney Character Voices Inc., Electronic Arts, Epic Games, Formosa Interactive, Insomniac Games, Take 2 Productions, and WB Games. This contract includes provisions designed to shield performers from potential AI-related risks while addressing other important concerns. However, before it becomes official, the union’s National Board must review and approve the agreement, followed by ratification from its membership.

The journey toward this tentative agreement was not without challenges. Since July 26, 2024, SAG-AFTRA members have been actively on strike against video game employers. Prior to this, in September 2023, an overwhelming 98.32% vote authorized the strike action. Duncan Crabtree-Ireland, SAG-AFTRA's National Executive Director and Chief Negotiator, expressed gratitude for the dedication shown by performers and the negotiating committee throughout these prolonged negotiations. He highlighted the importance of implementing AI guardrails to safeguard performers’ livelihoods amidst evolving technological advancements.

Fran Drescher, SAG-AFTRA President, praised the resilience demonstrated by video game performers in confronting some of the world's most profitable corporations. She acknowledged the courage and persistence exhibited during these negotiations, crediting the efforts of the negotiating committee led by Sarah Elmaleh and Ray Rodriguez. With this deal secured, Drescher emphasized the necessity of continuous progress and preparation for future negotiations, reinforcing the idea that every contract represents ongoing improvement.

As the process moves forward, anticipation grows for the union's approval and eventual ratification of the tentative agreement. Once ratified, the focus will shift towards planning the next negotiation phase. This resolution signifies a meaningful advancement in protecting performers' rights within the rapidly changing landscape of the video game industry.