Regional exhibitions in the South West, such as the Royal Cornwall Show and Devon County Show, play a pivotal role beyond their substantial economic contributions. Thousands attended the opening day of the Royal Cornwall Show in Wadebridge, braving wet weather to explore various displays. While these events are projected to inject £80 million into the regional economy, participants emphasize that the value extends far beyond financial gains. These gatherings provide businesses with an invaluable platform for connecting with customers and showcasing their offerings.

For many traders, the county shows serve as more than just revenue generators. Phillip Stansfield, managing director of the Cornish Cheese Company, highlights that while attending approximately 45 such events annually yields significant sales, the primary advantage lies in brand exposure and customer interaction. Similarly, Nick Vincent from Vincents farm machinery business notes that personal connections established at these shows often lead to long-term business opportunities. According to Kim Conchie of the Cornwall Chamber of Commerce, these events foster interconnectivity among local businesses, creating a vibrant ecosystem that benefits the entire community.

These exhibitions also offer a unique opportunity for industries like British Wool to engage directly with farmers and consumers. Gareth Jones, head of member engagement at British Wool, underscores the importance of competitions held during these shows, which recognize excellence in wool production. The National Farmers’ Union (NFU) further emphasizes that such platforms allow the agricultural sector to educate the public about farming practices, fostering understanding and appreciation. Ultimately, these events not only boost the economy but also strengthen community ties and promote sustainable growth within vital industries.