Prolonged labor tensions between SAG-AFTRA and leading video game companies have persisted for over seven months, with no clear resolution on the horizon. The union's negotiators recently expressed concerns about significant gaps in the latest proposals, particularly regarding artificial intelligence (AI) safeguards. While some agreements were reportedly reached last year, the contentious issue of AI misuse remains unresolved, leaving performers vulnerable to exploitation. This has fueled ongoing protests and a call for solidarity among members.

The union is advocating for comprehensive protections against potential AI misuse, emphasizing the importance of transparency and control over digital replicas. Additionally, they are urging non-video game actors to avoid working with striking companies to maintain collective strength. Despite sporadic negotiations and public demonstrations, the divide between the two parties appears as wide as ever.

Addressing AI Vulnerabilities in Entertainment Contracts

The core of the dispute revolves around the integration of AI technology in performance contracts. According to union leaders, recent employer proposals contain alarming loopholes that could expose performers to misuse of their digital likenesses. These vulnerabilities include the unrestricted use of past performances and inadequate disclosure requirements regarding how digital replicas might be employed. Such issues highlight the urgent need for robust contractual safeguards.

In an effort to bridge this gap, SAG-AFTRA is pushing for specific provisions to address these concerns. For instance, the union seeks language that would terminate consent for digital replica usage during strikes, demand additional reporting from studios on their practices, and require explicit disclosures about combining voices or using them in generative AI systems. By addressing these critical areas, the union aims to protect its members from unforeseen technological risks while ensuring fair treatment in an evolving industry landscape.

Uniting Against Exploitation in Digital Media

Beyond technical contract details, the union emphasizes the importance of solidarity among all performers. In their recent message, negotiators urged non-video game actors to decline offers from companies currently under strike. Accepting such roles, they argue, not only undermines fellow members' efforts but also places individuals at risk by working without necessary protections against AI misuse. This broader appeal underscores the union's commitment to safeguarding the rights of all performers across different media sectors.

This call for unity comes amid a protracted negotiation process that began nearly two years ago. Since initiating the strike in July 2024, SAG-AFTRA members have intermittently protested outside targeted companies like Disney Character Voices. Demonstrations, such as the upcoming event scheduled for March 18, serve as visible reminders of the ongoing struggle. Despite occasional claims of progress, fundamental differences remain, necessitating continued advocacy for equitable conditions and sustainable career opportunities in the rapidly advancing field of interactive entertainment.