After a life-altering event, Amy Zalneraitis found herself at the helm of a raw dog food business, an industry she had never anticipated entering. Her sister Alissa, who founded the company in Austin, Texas, expanded it nationally before passing away from colon cancer. Faced with the immediate need to keep operations running, Amy and her family took charge, transforming personal loss into a thriving enterprise. Today, We Feed Raw stands as a leader in the rapidly growing segment of fresh and raw pet food.

Recognizing the flaws in traditional dog food, Amy advocates for a healthier approach. She points out that many dogs suffer from obesity and health issues due to diets high in processed carbohydrates. Amy believes that feeding dogs their ancestral diet of raw food can address these problems. However, transitioning pets to this new diet requires patience and understanding. The company’s customer service team provides guidance during this adjustment period, ensuring both pets and owners feel supported.

Amy’s journey highlights the importance of resilience and collaboration in entrepreneurship. Despite initial challenges, including financial instability, she remained steadfast in her belief in the business. Seeking external funding allowed her to invest in brand development, setting We Feed Raw apart in an industry often criticized for poor branding. Amy also emphasizes the value of knowing one's strengths and limitations. By bringing in experienced leaders, she has created a complementary team that drives the company forward.

The story of We Feed Raw is a testament to perseverance and innovation. It shows how turning adversity into opportunity can lead to meaningful change. Amy’s dedication to improving pet nutrition not only honors her sister’s legacy but also promotes a healthier future for countless animals. Through thoughtful leadership and strategic partnerships, We Feed Raw continues to challenge the status quo and inspire others in the pet care industry.