Yahoo Sports Launches Comprehensive Collectibles Hub in Partnership with Industry Leaders

Mar 12, 2025 at 1:57 PM

In a significant move to enhance its sports collectibles coverage, Yahoo Sports has unveiled a new hub dedicated to comprehensive collectibles content. This initiative is made possible through strategic partnerships with cllct, Sports Card Investor, and Mantel. The hub aims to provide avid collectors and sports enthusiasts with an extensive range of written and video content, covering everything from auction news to industry insights. By collaborating with these trusted voices in the collectibles world, Yahoo Sports intends to create a one-stop destination for all things related to sports memorabilia and trading cards.

The partnership with cllct, a leading media and marketing consultancy founded by Darren Rovell, brings a wealth of expertise to the table. cllct will contribute original reporting, expert analyses, and engaging storytelling that delve into the heart of collectibles culture. The hub will feature coverage on auctions, card news, and profiles of industry pioneers, along with educational content designed to introduce newcomers to the world of collecting. According to Darren Rovell, this collaboration marks a pivotal moment for the collectibles community, allowing for broader engagement with sports enthusiasts who are just discovering the appeal of collectibles.

Sports Card Investor, founded by Geoff Wilson, adds another layer of depth to the hub with its diverse video content. From analyzing the hottest cards of the week to showcasing collector spotlights and interviews, Sports Card Investor aims to educate and inspire both new and seasoned collectors. Geoff Wilson emphasized the importance of the hobby and expressed excitement about reaching a wider audience through this partnership, ensuring continued growth and vitality within the sports card community.

Mantel, a social media and content platform specifically designed for collectors, rounds out the trio of partners. Mantel will leverage its user base to source trend stories, collector profiles, and beginner-friendly content for the hub. Additionally, Yahoo Sports users will have access to exclusive video series and popular newsletters, further enriching the overall experience. Evan Parker, CEO of Mantel, highlighted the growing popularity of the sports collectibles industry and the potential impact of Yahoo Sports' commitment to covering this space.

The launch of the Yahoo Sports collectibles hub signifies a major step forward in the world of sports memorabilia and trading cards. By integrating content from these industry leaders, Yahoo Sports not only provides valuable resources for collectors but also fosters a vibrant community where enthusiasts can engage, learn, and share their passion for collectibles. With this new platform, Yahoo Sports is poised to become a go-to destination for anyone interested in the dynamic and ever-evolving world of sports collectibles.